Surface

Riya Shrestha Type & Interaction

92

Neomania

Anne Burdick diagnoses the profession's addiction to novelty, exposing how designers preach function while chasing trends. She reveals a cycle where styles are consumed overnight in the relentless pursuit of the new. Designers claim to serve communication, yet their work prioritizes visual experimentation over clarity. This obsession with newness has become self-perpetuating—what's innovative today becomes a cliché tomorrow, forcing an endless search for the next aesthetic.

Continued on Page 1992 →

Design's Identity Crisis

The 1990s brought graphic design to a breaking point. As computers democratized the profession and consumer culture accelerated, designers found themselves torn between Modernist principles and postmodern chaos. Steven Heller's "Cult of the Ugly" (1993) attacked graduate school experiments as self-indulgent, warning that "ugliness as its own virtue diminishes all design." Anne Burdick's "Neomania" (1992) diagnosed the profession's addiction to novelty, admitting "we design to indulge our obsession with the visual." Ellen Lupton's "Under the Surface of Style" (1995) defended style as meaningful, calling it "an outward sign of difference."

The contradiction was clear: designers preached function while competing on aesthetics, denounced formalism while reveling in it, and spoke of timeless principles while chasing constant reinvention. These essays capture a profession fighting over its identity when yesterday's innovation became today's cliché.

Colophon

This website was designed and developed by Riya Shrestha in 2025 as part of Typography and Interaction at Parsons School of Design.

Newspapers deliver the latest news and trends, mirroring exactly what these essays attack: designers chasing what's current, what's new, what's now. The chronological navigation through 1992, 1993, and 1995 captures both the passage of time and the 90s moment when these debates unfolded.